An anti-mining tax-style ad campaign will target the West Australian Senate election in a bid to save 8000 jobs in the solar industry.
The creative team, Lawrence Creative Strategy, behind the ads that saved mining companies billions of dollars in tax has designed the solar campaign.
The Australian Solar Council has warned more than 8000 jobs would be lost immediately if the Renewable Energy Target were removed.
The federal government has announced a review of the target, but the review panel has not called for submissions.
Solar Council chief executive John Grimes said the gold rush days of solar were over, but there was a viable industry coming through.
He said the ad campaign would target the WA Senate election before going national.
The Solar Council estimates more than 150,000 homes in WA have rooftop solar panels installed.
Clean Energy Council policy manager Darren Gladman said the review was “a big worry for the whole industry”.
Solar panel installations have dropped from a peak of 30,000 a month in 2011 to fewer than 5000 a month so far in 2014.
But Mr Gladman said the price of panels had dropped enough that the industry was getting closer to being viable.
He said the industry was focusing on selling solar to businesses trying to reduce their power bills.
A spokeswoman for Industry Minister Ian Macfarlane said the process for calling for submissions was being finalised.
“That process will be made public when it’s ready to go,” she told AAP.
The review is due to report in the middle of the year.